Jacobs Steel needed a full update including new computer software in the offices, a new website and staff training to match. At the same time they were looking for a USP to set them above the competition – we gave them two!
We went through several draft phases, making sure that Jacobs Steel kept their well known identity whilst updating it with a modern feel and integrating their social media. Before we published the site we went through several revisions to make sure that the text & imagery were correct and gave the SEO a good polish!
On the launch day for the new website we went Old School and arranged for an area wide leaflet campaign, an email campaign, a launch on the Jacobs Steel Social Media channels together with some good old fashioned newspaper articles!